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Giacomo Morra established Tartufi Morra in Alba in 1930, in the marvellous, prestigious and mysterious hills of The Langhe. At that time, Tartufi Morra entered the world of the celebrities as it was even mentioned on the Times edition from London on 28 November 1933 when it was reporting that the most exquisite and aromatic truffles in the world were to be found in this village.

Over the years, Tartufi Morra experience has evolved into a fine art, developing the intrinsic excellence and genuineness of the truffles that grow in The Langhe region. Alessandro Bonino, and his brother and sister, keep alive the traditions of this time-honored world, drawing inspiration from the past and working to make progress compatible with entrepreneurial ethics.